Short answerMeasure four dimensions: positioning clarity, consistency, sustainable frequency and impact. Combine visibility, qualified engagement, traffic and conversion signals.
Move beyond vanity metrics
A large audience can produce little trust. A smaller relevant audience can generate referrals, messages and opportunities. Begin with the intended outcome.
Four dimensions
Positioning
Can people understand who you help and what you stand for?
Consistency
Do your posts reinforce a recognisable identity?
Frequency
Can your rhythm be maintained without sacrificing quality?
Impact
Combine reach, retention, qualified comments, shares, clicks, meetings and conversions.
The Influence Score©
The Influence Score© is a proprietary progress and decision-support indicator, not a universal reputation score or promise of virality.